Fitzrovia: the media quarter, hidden in plain sight.
Fitzrovia sits between the West End and Bloomsbury, under the BT Tower — a compact grid of media, advertising and creative businesses around Charlotte Street, increasingly threaded with new residential towers and members’ workspaces. It is busy, walkable and central to a fault: a principal here can be at a screening, a dinner and a boardroom within a few streets, all of them within sight of a great many people.
So our Fitzrovia work is close-protection-and-driving led, built for a district where everything is close and nothing is private by default: officers who read a restaurant or a screening room without theatre, and drivers who know that on this grid, waiting in the wrong place is more conspicuous than not waiting at all. Residential cover for the new towers leans on concierge liaison as much as anything.
An illustrative scenario
The kind of evening Fitzrovia produces: a principal moved between a screening and a private dinner a few streets apart, seen by everyone and noticed by no one.
Photo: BT Tower at night 2024-12-03 by Matt Brown · CC BY 2.0
Local context — the Fitzrovia area
Read this panel with the map in mind: the radius takes in the West End’s busiest streets, and opportunistic phone- and watch-theft drives figures like these. It is not a measure of risk on Fitzrovia’s quieter residential blocks — the exposure that matters is the deliberate approach in a crowd, which presence and routing address.
Crime figures: data.police.uk. Contains public sector information licensed under the Open Government Licence v3.0. Location point: © OpenStreetMap contributors.
Nearby
We cover these from the same team and the same vehicles, so a detail that starts in Fitzrovia can move between them without a handover.